{"abstract":"The Federal Trade Commission has issued an Enforcement Policy Statement on Deceptively Formatted Advertisements. The Statement describes the underlying consumer protection principles that guide the Commission's enforcement actions, advisory opinions, and other guidance addressing various forms of deceptively formatted advertising, including advertising and promotional messages integrated into and presented as non-commercial content.","action":"Commission policy statement.","agencies":[{"raw_name":"FEDERAL TRADE COMMISSION","name":"Federal Trade Commission","id":192,"url":"https://www.federalregister.gov/agencies/federal-trade-commission","json_url":"https://www.federalregister.gov/api/v1/agencies/192","parent_id":null,"slug":"federal-trade-commission"}],"body_html_url":"https://www.federalregister.gov/documents/full_text/html/2016/04/18/2016-08813.html","cfr_references":[],"citation":"81 FR 22596","comment_url":null,"comments_close_on":null,"correction_of":null,"corrections":[],"dates":"The Commission announced the issuance of the Statement on December 22, 2015.","disposition_notes":null,"docket_ids":[],"dockets":[],"document_number":"2016-08813","effective_on":null,"end_page":22601,"executive_order_notes":null,"executive_order_number":null,"explanation":null,"full_text_xml_url":"https://www.federalregister.gov/documents/full_text/xml/2016/04/18/2016-08813.xml","html_url":"https://www.federalregister.gov/documents/2016/04/18/2016-08813/enforcement-policy-statement-on-deceptively-formatted-advertisements","images":{},"images_metadata":{},"json_url":"https://www.federalregister.gov/api/v1/documents/2016-08813?publication_date=2016-04-18","mods_url":"https://www.govinfo.gov/metadata/granule/FR-2016-04-18/2016-08813/mods.xml","not_received_for_publication":null,"page_length":6,"page_views":{"count":807,"last_updated":"2026-04-04 18:15:03 -0400"},"pdf_url":"https://www.govinfo.gov/content/pkg/FR-2016-04-18/pdf/2016-08813.pdf","presidential_document_number":null,"proclamation_number":null,"public_inspection_pdf_url":"https://public-inspection.federalregister.gov/2016-08813.pdf?1460724338","publication_date":"2016-04-18","raw_text_url":"https://www.federalregister.gov/documents/full_text/text/2016/04/18/2016-08813.txt","regulation_id_number_info":{},"regulation_id_numbers":[],"regulations_dot_gov_info":{"supporting_documents":[],"comments_url":"https://www.regulations.gov/docketBrowser?rpp=50&so=DESC&sb=postedDate&po=0&dct=PS&D=FTC-2016-0036","supporting_documents_count":0,"docket_id":"FTC-2016-0036","regulation_id_number":null,"title":"Enforcement Policy Statement on Deceptively Formatted Advertisements","checked_regulationsdotgov_at":"2016-05-08T06:00:20Z"},"regulations_dot_gov_url":null,"significant":null,"signing_date":null,"start_page":22596,"subtype":null,"title":"Enforcement Policy Statement on Deceptively Formatted Advertisements","toc_doc":"Enforcement Policy Statement on Deceptively Formatted Advertisements","toc_subject":null,"topics":[],"type":"Notice","volume":81}