{"abstract":"The Federal Trade Commission (\"FTC\" or \"Commission\") is adopting revised Guides Concerning the Use of Endorsements and Testimonials in Advertising (\"the Guides\"). The revised Guides include additional changes not incorporated in the proposed revisions published for public comment on July 26, 2022.","action":"Final rule; adoption of revised Guides.","agencies":[{"raw_name":"FEDERAL TRADE COMMISSION","name":"Federal Trade Commission","id":192,"url":"https://www.federalregister.gov/agencies/federal-trade-commission","json_url":"https://www.federalregister.gov/api/v1/agencies/192","parent_id":null,"slug":"federal-trade-commission"}],"body_html_url":"https://www.federalregister.gov/documents/full_text/html/2023/07/26/2023-14795.html","cfr_references":[{"chapter":null,"citation_url":null,"part":255,"title":16}],"citation":"88 FR 48092","comment_url":null,"comments_close_on":null,"correction_of":null,"corrections":[],"dates":"Effective July 26, 2023.","disposition_notes":null,"docket_ids":[],"dockets":[{"supporting_documents":[],"agency_name":"FTC","documents":[{"comment_count":null,"comment_start_date":null,"updated_at":"2023-07-26T09:56:45.314-04:00","comment_url":"https://www.regulations.gov/commenton/FTC-2022-0047-0042","allow_late_comments":null,"id":"FTC-2022-0047-0042","comment_end_date":null,"regulations_dot_gov_open_for_comment":false}],"supporting_documents_count":0,"id":"FTC-2022-0047","title":"FTC Seek Comments on Endorsement Guides, Matter No. P204500"}],"document_number":"2023-14795","effective_on":"2023-07-26","end_page":48112,"executive_order_notes":null,"executive_order_number":null,"explanation":null,"full_text_xml_url":"https://www.federalregister.gov/documents/full_text/xml/2023/07/26/2023-14795.xml","html_url":"https://www.federalregister.gov/documents/2023/07/26/2023-14795/guides-concerning-the-use-of-endorsements-and-testimonials-in-advertising","images":{},"images_metadata":{},"json_url":"https://www.federalregister.gov/api/v1/documents/2023-14795?publication_date=2023-07-26","mods_url":"https://www.govinfo.gov/metadata/granule/FR-2023-07-26/2023-14795/mods.xml","not_received_for_publication":null,"page_length":21,"page_views":{"count":23281,"last_updated":"2026-05-03 10:15:03 -0400"},"pdf_url":"https://www.govinfo.gov/content/pkg/FR-2023-07-26/pdf/2023-14795.pdf","presidential_document_number":null,"proclamation_number":null,"public_inspection_pdf_url":"https://public-inspection.federalregister.gov/2023-14795.pdf?1690289118","publication_date":"2023-07-26","raw_text_url":"https://www.federalregister.gov/documents/full_text/text/2023/07/26/2023-14795.txt","regulation_id_number_info":{},"regulation_id_numbers":[],"regulations_dot_gov_info":{"supporting_documents":[],"comments_count":0,"agency_id":"FTC","comments_url":"https://www.regulations.gov/docketBrowser?rpp=50&so=DESC&sb=postedDate&po=0&dct=PS&D=FTC-2022-0047","supporting_documents_count":0,"docket_id":"FTC-2022-0047","document_id":"FTC-2022-0047-0042","regulation_id_number":null,"title":"FTC Seek Comments on Endorsement Guides, Matter No. P204500","checked_regulationsdotgov_at":"2023-07-27T13:00:26Z"},"regulations_dot_gov_url":null,"significant":null,"signing_date":null,"start_page":48092,"subtype":null,"title":"Guides Concerning the Use of Endorsements and Testimonials in Advertising","toc_doc":"Guides Concerning the Use of Endorsements and Testimonials in Advertising","toc_subject":null,"topics":["Advertising","Consumer protection","Trade practices"],"type":"Rule","volume":88}