{"abstract":"The Federal Trade Commission (\"FTC\" or \"Commission\") proposes to commence a rulemaking proceeding to prevent certain unfair or deceptive acts or practices by search engine, social media, and other digital marketplace platforms that further government and business impersonation scams to defraud consumers. The Commission is soliciting written comment, data, and arguments concerning the need for such rulemaking.","action":"Advance notice of proposed rulemaking (\"ANPRM\"); request for public comment.","agencies":[{"raw_name":"FEDERAL TRADE COMMISSION","name":"Federal Trade Commission","id":192,"url":"https://www.federalregister.gov/agencies/federal-trade-commission","json_url":"https://www.federalregister.gov/api/v1/agencies/192","parent_id":null,"slug":"federal-trade-commission"}],"body_html_url":"https://www.federalregister.gov/documents/full_text/html/2026/10/01/2026-20143.html","cfr_references":[{"chapter":null,"citation_url":null,"part":"461","title":16}],"citation":"91 FR 62347","comment_url":"http://www.regulations.gov/commenton/FTC-2026-1552-0001","comments_close_on":"2026-11-30","correction_of":null,"corrections":[],"dates":"Comments must be received on or before November 30, 2026.","disposition_notes":null,"docket_ids":[],"dockets":[{"supporting_documents":[],"agency_name":"FTC","documents":[{"comment_count":47,"comment_start_date":"2026-10-01","updated_at":"2026-11-02T00:55:35.249-05:00","comment_url":"https://www.regulations.gov/commenton/FTC-2026-1552-0001","allow_late_comments":false,"id":"FTC-2026-1552-0001","comment_end_date":"2026-12-01","regulations_dot_gov_open_for_comment":true}],"supporting_documents_count":0,"id":"FTC-2026-1552","title":"FTC Seek Comments on 16 CFR part 461— Impersonation Rule, Matter No. R207000"}],"document_number":"2026-20143","effective_on":null,"end_page":62357,"executive_order_notes":null,"executive_order_number":null,"full_text_xml_url":"https://www.federalregister.gov/documents/full_text/xml/2026/10/01/2026-20143.xml","html_url":"https://www.federalregister.gov/documents/2026/10/01/2026-20143/rule-on-impersonation-of-government-and-businesses","images":{},"images_metadata":{},"json_url":"https://www.federalregister.gov/api/v1/documents/2026-20143?publication_date=2026-10-01","mods_url":"https://www.govinfo.gov/metadata/granule/FR-2026-10-01/2026-20143/mods.xml","not_received_for_publication":null,"page_length":11,"page_views":{"count":2055,"last_updated":"2026-11-02 14:15:04 -0500"},"pdf_url":"https://www.govinfo.gov/content/pkg/FR-2026-10-01/pdf/2026-20143.pdf","presidential_document_number":null,"proclamation_number":null,"public_inspection_pdf_url":"https://public-inspection.federalregister.gov/2026-20143.pdf?1790772317","publication_date":"2026-10-01","raw_text_url":"https://www.federalregister.gov/documents/full_text/text/2026/10/01/2026-20143.txt","regulation_id_number_info":{"3084-AB90":null},"regulation_id_numbers":["3084-AB90"],"regulations_dot_gov_info":{"supporting_documents":[],"comments_count":47,"agency_id":"FTC","comments_url":"https://www.regulations.gov/docketBrowser?rpp=50&so=DESC&sb=postedDate&po=0&dct=PS&D=FTC-2026-1552","supporting_documents_count":0,"docket_id":"FTC-2026-1552","document_id":"FTC-2026-1552-0001","regulation_id_number":"3084-AB90","title":"FTC Seek Comments on 16 CFR part 461— Impersonation Rule, Matter No. R207000","checked_regulationsdotgov_at":"2026-11-02T18:55:04Z"},"regulations_dot_gov_url":"http://www.regulations.gov/commenton/FTC-2026-1552-0001","significant":null,"signing_date":null,"start_page":62347,"subtype":null,"title":"Rule on Impersonation of Government and Businesses","toc_doc":"Rule on Impersonation of Government and Businesses","toc_subject":null,"topics":[],"type":"Proposed Rule","volume":91}