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Agency Information Collection Request; 30-Day Public Comment Request

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Office of the Secretary, HHS.

In compliance with the requirement of section 3506(c)(2)(A) of the Paperwork Reduction Act of 1995, the Office of the Secretary (OS), Department of Health and Human Services, is publishing the following summary of a proposed collection for public comment. Interested persons are invited to send comments regarding this burden estimate or any other aspect of this collection of information, including any of the following subjects: (1) The necessity and utility of the proposed information collection for the proper performance of the agency's functions; (2) the accuracy of the estimated burden; (3) ways to enhance the quality, utility, and clarity of the information to be collected; and (4) the use of automated collection techniques or Start Printed Page 37812other forms of information technology to minimize the information collection burden.

To obtain copies of the supporting statement and any related forms for the proposed paperwork collections referenced above, e-mail your request, including your address, phone number, OMB number, and OS document identifier, to, or call the Reports Clearance Office on (202) 690-5683. Send written comments and recommendations for the proposed information collections within 30 days of this notice directly to the OS OMB Desk Officer; faxed to OMB at 202-395-5806.

Proposed Project: Comprehensive Communication Campaign for HITECH Act—OMB No. 0990-NEW—Office National Coordinator for Health Information Technology (ONC).

Abstract: As part of the Health Information Technology for Economic and Clinical Health Act (HITECH Act) of 2009, ONC is proposing to conduct a nationwide communication campaign to meet the Congressional mandate to educate the public about privacy and security of electronically exchanged personal health information. ONC requires formative and process information about different segments of the public to conduct the campaign effectively. Data collection will occur continuously through the 24 months of the campaign. The data will be used to inform campaign strategies, messages, materials and Web sites.

ONC is collaborating with the HHS Office of Civil Rights to oversee the education and communication activities. The purpose of the campaign is to reach consumers, patients and health care providers to:

  • Build approval for HIT adoption and meaningful use.
  • Increase patient and provider participation in electronic health information exchange.
  • Educate the public about the uses of personal health information and privacy and security protections available to them.
  • Generate participation in HITECH programs (e.g. loans, grants, and contracts).

Electronic health information exchange promises an array of potential benefits for individuals and the U.S. health care system through improved health care quality, safety, and efficiency. At the same time, this environment also poses new challenges and opportunities for protecting health information. Health information technology and electronic health information exchange may also provide individuals with new, more effective methods to engage with their health care providers and affect how their health information may be exchanged.

Estimated Annualized Burden Hour Table

FormNumber of respondentsNumber of responses per respondentAverage burden (in hours) per responseTotal burden hours
In-depth interview screening500110/6083
In-depth interview main interview36011360
Focus group screening800110/60133
Focus group main interview40012800
Web-based message testing main interview66011660
Omnibus survey questions main interview4,000110/60667
Card sorting screening400110/6067
Card sorting main interview10011.5150
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Seleda Perryman,

Office of the Secretary, Paperwork Reduction Act Clearance Officer.

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[FR Doc. 2010-15801 Filed 6-29-10; 8:45 am]