Paperwork Reduction Act; Notice of Intent To Collect; Comment Request
The Office Of National Drug Control Policy (Ondcp) Seeks Public Comment On Its Proposed Collection Of Information.
ONDCP proposes the extension of three existing data collection instruments used in the production of advertising for the National Youth Anti-Drug Media Campaign and for advertising tracking.
Purpose: The existing data collection instruments are critical to the continuity and improvement of the National Youth Anti-Drug Media Campaign.
Type and Title of Collections: Qualitative Research, OMB 3201-0011, uses focus groups. Copy Testing, OMB 3201-0006, consists of 15-minute online interviews. Tracking Study, OMB 3201-0010, consists of 15-minute online interviews.
Frequency: Qualitative Research and Copy Testing performed quarterly. Tracking Study performed weekly.
Affected Public: Teenagers and adult influencers of teenagers.
Estimated Burden: Qualitative Research, $19,800; Copy Testing, $16,500; Tracking Study, $37,700.
Additional information: Collection instruments similar to those proposed are available at the Information Collection Review section of http://www.reginfo.gov/public/jsp/Utilities/index.jsp.
Contact: Address comments or questions to Andrew Hertzberg through any of the following: Executive Office of the President, Office of National Drug Control Policy, Washington DC 20503; AHertzberg@ondcp.eop.gov; (202) 395-6721 (fax); or, (202) 395-6353 (voice).