Office of National Drug Control Policy.
60 day notice.
The Office of National Drug Control Policy (ONDCP) provides this opportunity for public comment on three data collection projects proposed by the National Youth Anti-Drug Media Campaign. The proposed projects are similar to existing projects but stem from the hiring of a new advertising contractor. We propose the following: (1) Qualitative testing of creative concepts; (2) advertising testing before inclusion into the media plan; and, (3) a tracking study to measure advertising effectiveness. Comments must be received within 60 days of this publication.
Request additional information from Kendall Oliphant, (202) 395-6168, or fax the request to (202) 395-0858.Start Signature
Dated: June 16, 2005.
Daniel R. Petersen,
Assistant General Counsel.
[FR Doc. 05-12217 Filed 6-20-05; 8:45 am]
BILLING CODE 3180-02-P