June 2, 2014.
On April 17, 2014, EDGX Exchange, Inc. (the “Exchange” or “EDGX”) filed with the Securities and Exchange Commission (“Commission”) pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 (“Act”) 
and Rule 19b-4 thereunder,
a proposed rule change to permit EDGX Members 
to identify their retail orders as “retail” on the EDGX Book Feed (the “Proposal”). The Proposal was published for comment in the Federal Register on April 30, 2014.
The Commission received no comments on the Proposal. This order approves the Proposal.
II. Description of the Proposal
Currently, EDGX Members may submit their Orders as Non-Attributable Orders 
or Attributable Orders.
If a Member choses to submit an order as Attributable, the Exchange includes the Member's market participant identifier (“MPID”) with that Member's published quotations on the EDGX Book Feed.
In the Proposal, the Exchange proposes to amend Footnote 4 of its Fee Schedule to permit Members to designate that their Attributable Retail Orders be identified as “Retail” 
on the EDGX Book Feed, rather than by their MPID.
Under the Proposal, a Member may elect that their Retail Orders be identified as Retail on an order-by-order basis or instruct the Exchange to identify all of the Member's Retail Orders as Retail on a port-by-port basis where that port is also designated as a Retail Order Port.
The Exchange will Start Printed Page 32799announce the effective date of the Proposal in a Trading Notice to be published no later than 30 days following approval of the Proposal by the Commission.
After careful review, the Commission finds that the Proposal is consistent with the requirements of the Act and the rules and regulations thereunder applicable to a national securities exchange and, in particular, with Section 6(b) of the Act.
In particular, the Commission finds that the proposed rule change is consistent with Section 6(b)(5) of the Act,
which requires, among other things, that the rules of a national securities exchange be designed to prevent fraudulent and manipulative acts and practices, to promote just and equitable principles of trade, to foster cooperation and coordination with persons engaged in regulating, clearing, settling, processing information with respect to, and facilitating transactions in securities, to remove impediments to and perfect the mechanism of a free and open market and a national market system, and, in general, to protect investors and the public interest; and not be designed to permit unfair discrimination between customers, issuers, brokers or dealers.
The Commission believes that the Proposal is consistent with the Act because it is reasonably designed to promote market transparency and to encourage increased liquidity. Specifically, the Commission notes that, according to the Exchange, members who may otherwise choose to designate their order as Non-Attributable, and thereby not include their MPID with their published quote on the EDGX Book Feed, would choose to designate their orders as Retail. Identifying additional orders as Retail Orders may encourage Members who wish to execute against Retail Orders to send additional Orders to the Exchange,
thereby potentially increasing the level of competition around retail executions, resulting in better prices for retail investors.
It is therefore ordered, pursuant to Section 19(b)(2) of the Act,
that the proposed rule change (SR-EDGX-2014-13), is hereby approved.
For the Commission, by the Division of Trading and Markets, pursuant to delegated authority.
Kevin M. O'Neill,
[FR Doc. 2014-13108 Filed 6-5-14; 8:45 am]
BILLING CODE 8011-01-P