Skip to Content

We invite you to try out our new beta eCFR site at We’ve made big changes to make the eCFR easier to use. Be sure to leave feedback using the 'Feedback' button on the bottom right of each page!

Proposed Rule

Guides Concerning the Use of Endorsements and Testimonials in Advertising; Extension of Comment Period

Document Details

Information about this document as published in the Federal Register.

Document Statistics
Document page views are updated periodically throughout the day and are cumulative counts for this document. Counts are subject to sampling, reprocessing and revision (up or down) throughout the day.
Enhanced Content

Relevant information about this document from provides additional context. This information is not part of the official Federal Register document.

Published Document

This document has been published in the Federal Register. Use the PDF linked in the document sidebar for the official electronic format.

Start Preamble


Federal Trade Commission.


Extension of deadline for submission of public comments.


The Federal Trade Commission (“FTC” or “Commission”) is extending the deadline for filing comments on its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“the Endorsement Guides”).


For the proposed rule published on February 21, 2020 (85 FR 10104), comments must be received on or before June 22, 2020.

End Preamble Start Supplemental Information


On February 12, 2020, the Commission announced that it would seek public comments on whether to make changes to the Endorsement Guides. The FTC's Regulatory Review and Request for Public Comment was subsequently published in the Federal Register, with April 21, 2020 established as the deadline for the submission of comments. See 85 FR 10104 (Feb. 21, 2020).

The Commission has received inquiries about extending the comment period deadline in light of the disruption caused by the coronavirus pandemic.

The Commission believes that a two-month extension is appropriate. Accordingly, it has decided to extend the deadline for submission of comments on the Endorsement Guides to Monday, June 22, 2020.

Start Further Info


Michael Ostheimer (202-326-2699),, Attorney, Division of Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission, Room CC-10603, 600 Pennsylvania Avenue NW, Washington, DC 20580.

Start Signature

By direction of the Commission.

April J. Tabor,

Acting Secretary.

End Signature End Further Info End Supplemental Information

[FR Doc. 2020-07173 Filed 4-7-20; 8:45 am]